Steve Drasche Steve Drasche

The beginning of a new era

It was the end of 1972. I was 18 and I had just decided that majoring in Commercial Art and accumulating a bigger student loan debt than I already had, wasn’t for me. I got a job as a roofer with my friend Rocky and we were working on the then new Hunts Point Market in the South Bronx. December quickly turned into January 1973 and working outside in the wind, cold and snow had me begging my Dad to get me a job at Steinway & Sons. He had been reluctant to do so earlier as this is where he spent his whole working life and wanted something better than that for his son. At this point, any job was better than no job and he knew I was never setting foot on those windy rooftops again. 


   The job he got me: Lumber Marker. I to this day am not sure it was his way of attempting to discourage me. Basically the job consisted of greeting the stacks of lumber that had been sitting in the outside yard for 5 years. These piles of wood were left outside to age so that they would split, crack, bend and warp. After inspecting each piece for defects and marking them up with a crayon; denoting specific widths and lengths. This was done as a way to avoid having the pieces of wood that would not be fit to withstand the ability to be used as part of a Steinway.  It was dirty and hard on the hands, but it was warm and I learned a lot about wood. That was my job for the first year and a half at the Steinway factory.

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Steve Drasche Steve Drasche

Out With the New, In with the Old

No, this is not a typo. Here is my take on the following:

One is happy with "new" products as long as they-

1) Do what they are designed to do.

2) Do those actions efficiently and without repeated, unexpected maintenance or repair.

3) Continue to perform under rigorous use when designed to do so.

4) Make you grateful for its existence in that it makes your life easier.

5) Are made with quality materials that do not erode or decay quickly

6) Make you happy with your purchase.

There was a time where this was not only not too much to ask for, but was expected and, in my opinion, is one of the major causes of slumping economies. Money being exchanged depends upon the value of goods. If I sell you a spectacularly tasty and good looking apple with no worms, you'll come back for more - so will your friends and their friends. As long as I continue to deliver these types of apples, I'll be set for life. In reverse, the current US auto industry are based on the long-term inadequacies of the labor, design and efficiency of the automobiles.

Because of the lack of good quality "new" our current society has been leaning towards the purchase of "old" for some time now. "Pre-war", "vintage" and "antique" are some of the sought out adjectives being used in searched for homes, musical instruments and furniture. These commodities were built to last, made with quality materials and designed to function and perform. Their builders had a purpose in mind.

Therefore, "out with the new, in with the old"

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